Terminator Salvation (1/10) Movie CLIP - Attack on Skynet (2009) HD
Business Communication in Action 実践ビジネス英語
Hello everyone. こんにちは。みなさん。
Hello and welcome to the show.
This is Heather Howard.
Let's take a look at conversation at work.
Analyzing Public Apologies (6)
Talk the talk
S: Now in our current vignette, the H & B staff talk about public apologies
and how a company can save a situation or make it worse depending on
how they apologize for some mistake or scandal.
What do you think is important in a public apology, Heather.
H: Probably a lot of the same things that are important in a private one.
First and foremost, don't digress from the main order of business,
which is apologizing.
In public and private, we should say: I'm sorry for doing X.
It was wrong to do it, and I won't do it again.
We can give some context for our actions but we should keep it to a minimum.
And present it as illustration not justification.
Ultimately we're responsible for what we did.
I tried to do that a while back when I snapped at a coworker.
I told her later, "I am very sorry. I'm really tired, stressed today.
But that's no excuse. I had no right to speak to you like that."
S: So what was her response?
H: She was very gracious and forgave me immediately.
But that doesn't always happen.
So another important thing is take our lumps, accept whatever punishment
the other person or the public chooses to dish out.
One particularly good apology I heard came from an actor(Christian Bale)
who got in trouble
for screaming at a crew member who distracted him during filming.
He yelled at the guy for 4 minutes using a lot of foul language in the process.
And someone released a recording of it.
After all this blew up, the actor called a radio show and said flat out,
"I acted like a punk. I was way out of line."
He even encouraged the press to ridicule him over the incident.
He said, "Feel free to make fun of me. I deserve it completely."
It was absolutely the right way to handle the situation.
And his career is still going strong.
Christian Bale apologizes for rant
By Kerrie Mitchell on Feb 6, 2009 at 6:30PM
S: That was well done.
But it's amazing how many prominent people butch public apologies despite
all the public relations experts and other people they can get to help them.
H: It's a whole industry, isn't it?
And often a highly coordinated effort.
According to an image expert quoted in an article I read the other day,
there's even a modern uniform for apologizing.
The penitent should wear soft-colored shirts so they look more sincere,
and avoid patterns so the viewers will focus on their face.
And no overly tailored designer suits.
Once again, it boils down to "look humble," I guess.
Oh, and blue is apparently a very popular color for apologizing,
because it inspires trust.
Policemen wear it, governments use it.
I can see that - blue certainly strikes me as a "solid" color, serious
but not overbearing.
Subconsciously I'd probably be more inclined to believe someone
who apologized in a navy outfit, as opposed to yellow or red.
S: Alyce Collins and Pat McMillan also talk about how people like to hear
bad news that doesn't affect them personally?
H: I'm sure that's true.
And that's another thing that celebrities need to keep in mind
when they're apologizing.
There's a fine line between admiration and jealousy.
And the only thing the public likes more than creating a star
is tearing one down.
And nowadays a star can be torn down amazingly quickly
thanks to the Internet and social media.
That's another thing about apologies both public and private.
They need to come quickly.
The longer you wait, the more time a bad impression has to spread
and or become fixed.
That's all for today.
Thanks for tuning in. Bye, bye.